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Mobile behavioural analytics

We look at two themes at the heart of marketing today ? the need to work with “big data" and the need to better understand how and where mobile fits in. The mobile phone is central to our lives in so many different ways. The data that are...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Robert Burgoyne, Kulpreet Singh
Company: KANTAR TNS Malaysia
June 15, 2014
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Citation

Burgoyne and Singh (2014a, June 15). Mobile behavioural analytics. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/mobile-behavioural-analytics